Gyi Tsakalakis

The Internet is an amazing thing. At no other time in our history have we had access to so much information. Nor have we ever been so connected. More and more people are turning to the Internet for answers to their questions, to solve their problems, and to get recommendations and reviews of goods, services, people, and yes, lawyers. The question is who and what will they find? People speaking highly of you? Your angry former clients? Your competition?

Your professional reputation is your most valuable asset. There are unique considerations arising from marketing a law practice. I have spent (and continue to spend) a lot of time learning about what works (and what doesn’t work) for lawyers online.