I recently wrote a post discussing the importance of having a system for getting online reviews. In one section, I broke down different review sites and which ones are most important to ask for reviews on. The top two, in my opinion, are Google+ Local and Yelp. While there are other sites, such as Avvo, […]
About Jeff Berman
Posts by Jeff Berman:
Sometimes it’s tricky to wrap your head around SEO. Part of my job is explaining to lawyers how SEO works, how to measure the effectiveness, and also to set proper expectations about what it’s going to take in order to achieve success with SEO in the long term. One of the best analogies I’ve come […]
It’s undeniable that video offers a rich and engaging way to interact with potential clients. There is no other online medium that can give a potential client the sense of sitting across the desk from you in the same way video can. More law firms are venturing into web video as a marketing tool. However, […]
It’s not unusual for us to receive calls from attorneys concerned with negative results that are appearing when a search is performed for their name. There is an entire “Reputation Management” industry built around helping with these types of issues. However, like most things online, you need to be careful about the strategies being implemented […]
Online reviews are a critical component of visibility in local search. David Mihm’s 2012 Local Search Ranking Factors report (the bible for up-to-date, local SEO expertise) lists reviews as the 7th most important overall rankings factor out of 90 different ones. Needless to say, it’s something all firms have to be paying attention to. However, […]
I got a call today from a lawyer practicing personal injury law in San Diego. While he has been a practicing lawyer for several years, he recently opened his own personal injury law firm. At this point he knows he won’t be able to go head to head, in terms of marketing/advertising budget, with the […]
I admit that I have been guilty of marketing to myself. It’s an easy trap to fall into. Now that I realize I’ve been doing this, it’s as if the fog has finally cleared and I’m seeing through a different set of “marketing” eyes.
I had a potential client ask me a question last week that I think more attorneys should be aware of. He was inquiring about how we handle profile setups and access to accounts. Specifically he asked: Do we control access to all accounts? I’ve already claimed a number of business’ profiles on a number of […]
Perhaps you have no idea what Google’s Penguin update is. If that’s the case, let me give you a little background. As Ian Lurie explains on the Portent blog: The engineers at Google constantly tune their search software to provide (hopefully) more accurate results. Most of these tune-ups are pretty small, and go unnoticed by […]
I had a client contact me the other day concerned over an “SEO score” she received. I should preface that the client has done very well with her online marketing and SEO campaign. She is driving significant traffic, leads, and new cases through her online efforts. However, she came across a website recently that professed it would distill her SEO efforts down to a “score” so could see “how well she was doing”.
I’ve had this question asked of me several times recently. Usually, a potential client wants to know because they are interested in comparing “apples to apples” with other SEO quotes they’ve received. There are a number of SEO companies out there that design and sell SEO packages based on optimizing your site for a set […]
I recently read an interesting book discussing the changes in the world of digital marketing agencies. In the book, the author talks about the concept of builders vs. drivers. This concept struck a chord with me and I think it’s worth sharing. It’s important when your firm is getting involved in a search marketing campaign […]