http://www.attorneysync.com/blog/law-firm-marketing-myths-the-holy-grail-aka-referrals/?utm_source=rss&utm_medium=rss&utm_campaign=law-firm-marketing-myths-the-holy-grail-aka-referrals Attorney SEO, Web Design, Internet Marketing Sun, 05 Feb 2012 17:47:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.attorneysync.com/blog/law-firm-marketing-myths-the-holy-grail-aka-referrals/#comment-4156 Carol Ackerman Sat, 29 Aug 2009 19:59:07 +0000 http://lawyermarketing.attorneysync.com/?p=383#comment-4156 Agree with Randy's comments and would add to the body of ideas the use of regularly scheduled networking functions as BD support. We've developed several of these for our law firm clients and they quickly grow into viable value-add opportunities: compliance/issue discussions; newsletter and case studies, etc. -- all that generate a following and have led to increase in business. Agree with Randy’s comments and would add to the body of ideas the use of regularly scheduled networking functions as BD support. We’ve developed several of these for our law firm clients and they quickly grow into viable value-add opportunities: compliance/issue discussions; newsletter and case studies, etc. — all that generate a following and have led to increase in business.

]]> http://www.attorneysync.com/blog/law-firm-marketing-myths-the-holy-grail-aka-referrals/#comment-4155 Randy Sat, 29 Aug 2009 19:58:24 +0000 http://lawyermarketing.attorneysync.com/?p=383#comment-4155 You make an excellent point Gyi. There are three basic ways to acquire new clients for law firms (and any other company. They are 1. Trapping 2. Hunting and 3. Farming. I would put relying on the referal network as Farming. Business 101 tells us that Trapping (think SEO, Website, and AttoneySync) and Hunting (calling, networking events etc..) are also essential parts of a solid business plan. Otherwise you are staring at the phone waiting for it to ring. You make an excellent point Gyi. There are three basic ways to acquire new clients for law firms (and any other company. They are 1. Trapping 2. Hunting and 3. Farming. I would put relying on the referal network as Farming. Business 101 tells us that Trapping (think SEO, Website, and AttoneySync) and Hunting (calling, networking events etc..) are also essential parts of a solid business plan. Otherwise you are staring at the phone waiting for it to ring.

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