Comments on: ABA Journal's Top Law Firm Marketing Blawgs (Sort of…) http://www.attorneysync.com/blog/aba-journals-top-law-firm-marketing-blawgs-sort-of/?utm_source=rss&utm_medium=rss&utm_campaign=aba-journals-top-law-firm-marketing-blawgs-sort-of Attorney SEO, Web Design, Internet Marketing Fri, 18 May 2012 20:00:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Philip L. Franckel, Esq. http://www.attorneysync.com/blog/aba-journals-top-law-firm-marketing-blawgs-sort-of/#comment-4357 Philip L. Franckel, Esq. Fri, 15 Jan 2010 22:41:52 +0000 http://lawyermarketing.attorneysync.com/?p=2963#comment-4357 I own several legal directories which use off-the-shelf software. There are several choices to order the listings. One of the choices is to sort listings by popularity. I do not use this method, not because of the possibility of manipulation, but because it's very nature will seriously skew results. I sort my listings by topic and by date within each topic. It looks like the ABA site requires a visitor to register before voting. Of course, if I wanted to spend the effort, I could register hundreds of times with different e-mail addresses. It is possible to make an attempt to prevent someone from manipulating the number of clicks or votes by recording the IP address, but this would prevent multiple lawyers on the same network from registering. Additionally, it wouldn't stop someone who knows how to easily get around that. The bigger problem with sorting listings by popularity is that users will have the tendency to click on the Popular section. If popular blogs are listed at the top, those will get the most viewers. Most people will not spend the time to look further down the list and the popular blogs will get all of the viewers and votes keeping them in the popular list. I noticed that the ABA site does not list my blog www.Lawyer-Advertising-Blog.com although many legal and nonlegal websites linked to it, including one of the most important and prominent nonlegal advertising and marketing consulting firms in the country. I don't need their listing because for several years my blog has been #1 in Google for the search phrases "lawyer advertising" and "attorney advertising". However, I do not see how they missed it. I own several legal directories which use off-the-shelf software. There are several choices to order the listings. One of the choices is to sort listings by popularity. I do not use this method, not because of the possibility of manipulation, but because it’s very nature will seriously skew results. I sort my listings by topic and by date within each topic.

It looks like the ABA site requires a visitor to register before voting. Of course, if I wanted to spend the effort, I could register hundreds of times with different e-mail addresses. It is possible to make an attempt to prevent someone from manipulating the number of clicks or votes by recording the IP address, but this would prevent multiple lawyers on the same network from registering. Additionally, it wouldn’t stop someone who knows how to easily get around that.

The bigger problem with sorting listings by popularity is that users will have the tendency to click on the Popular section. If popular blogs are listed at the top, those will get the most viewers. Most people will not spend the time to look further down the list and the popular blogs will get all of the viewers and votes keeping them in the popular list.

I noticed that the ABA site does not list my blog http://www.Lawyer-Advertising-Blog.com although many legal and nonlegal websites linked to it, including one of the most important and prominent nonlegal advertising and marketing consulting firms in the country. I don’t need their listing because for several years my blog has been #1 in Google for the search phrases “lawyer advertising” and “attorney advertising”. However, I do not see how they missed it.

]]> By: Jaimie Field http://www.attorneysync.com/blog/aba-journals-top-law-firm-marketing-blawgs-sort-of/#comment-4356 Jaimie Field Fri, 08 Jan 2010 00:22:00 +0000 http://lawyermarketing.attorneysync.com/?p=2963#comment-4356 Accolades, awards, top "this and that" doesn't interest me. An audience who wants to read my blog and comment does. Accolades, awards, top “this and that” doesn’t interest me. An audience who wants to read my blog and comment does.

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