Yes, no matter what business or profession- legal, financial services, construction, or the pizza biz, it’s about engaging and delivering an experience.

People today want Disney… even from their attorney or CPA.

Lots of so-called “professionals” like attorneys and CPAs typically struggle with this idea because it doesn’t fit their image.

You are right… the attorney or CPA who has caring, personalized consistent follow-up and access to simple, easy to use information will stand out.