5 Ways to Attract More Readers to Your Legal Blog

Lawyers often tell me that although they put forth the effort to write and maintain a blog, they have difficutly finding ways to attract new readers.  I have composed a list of five suggestions that with minimal effort, will help to give more exposure to your blog.

1. Submit you blog to relevant directories. Although this should seem obvious, I am surprised at how many lawyers fail to take this step.  Submitting your blog to directories will help to give people looking for your blog material the ability to find it.  Here is a list of some blog directories to get you started: Blawg, Technorati, MyBlogLog, and ABA Blawg Directory.  There are countless others.  Just do a search for “Legal Blog Directories” and start submitting.

2. Use Twitter to tweet out your blog posts. The great thing about Twitter is that like-minded people can find one another and share ideas and content.  This is one of the best ways to promote the material you write. You can use a service such as twitterfeed to automatically tweet your posts as you publish them.

3. LinkedIn and Facebook Groups. Sharing your posts and ideas with fellow lawyers and group members through LinkedIn and Facebook is a great way to get more exposure.  Start by joining relevant LinkedIn groups such as Legal Blogging, Lawyer Marketing, Legal Marketing, and any others that might be more practice specific.  Share your posts in the news section of the groups.  If you write interesting material, people will come to read and subscribe.  The same goes for Facebook groups.  Here are a couple to look into: Law Firm Marketing, Lawyer Marketing – Grow Your Practice, Lawyers for a Better Legal Profession.

4. Comment on other Lawyer’s Blogs. The very nature of blogging lends itself to interacting and conversation.  Take some time to read other interesting blog posts and comment, sharing your ideas.  DO NOT SPAM.  The point of this exercise is to involve yourself in the blog community and join in the conversation, not spam others.  Enough said.

5. Use social bookmark sites to submit your best posts. Submitting a great post to sites such as Digg, Stumbleupon, Reddit, and Delicious will drive visitors to your blog.  If others like what you have written, they will “vote” for it.  This will bring new eyeballs to your posts.

Let me know if there are other ways you have found to help attract more readers to your legal blog.

Photo by Ingirogiro

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  • http://www.4c-law.eu/ Tomas Karmanovas

    Great article. I fully share your views, however I think that there are better marketing techniques than blogs.

    Promoting your blog off-line (seminars, meetings, etc…), may be additional manner to reach the goal, but I consider it inefficient. Futhermore it takes loads of time to attrackt the intended public to your own blog.

    A reference from you website to your blog might help.

    Thanks again.

    T

  • http://www.totalattorneys.com/blog Moeed Saeed

    Great tips. Thanks!

  • http://www.translationforlawyers.com/ Translation for Lawyers

    Great tips!

    Joining the legal community at http://legalbirds.justia.com/
    might also help create additional traffic to your blog.

    Best regards,

    Nina

    http://www.languagealliance.com

    http://www.translationforlawyers.com

  • http://www.injurediowan.com/ Corey J. L. Walker

    While these are good comments, it seems that blogs are not doing as well for SEO.

  • Jeff Berman

    Corey-

    I have to respectfully disagree with you. I have consistently seen blogs rank well in search engines. A blog is simply published material on the web. Whether it is a blog post or a static page, a search engine only cares if it is relevant and linked to. What makes you say they are not beneficial for SEO?

  • Melody Kramer

    Thanks for the tips! I’ve used some already and I’ll use more. By the way, thanks for referencing my Facebook group – Lawyers for a Better Legal Profession.

  • Jagriti Mishra

    Great. keep going

  • http://easycasecash.com Nina

    One thing I am confused about is an RSS feed. Is there a way that this feed can get published on sites where you will be able to find interested readers? Would appreciate if you could explain and clarify the purpose of an RSS feed.
    Thank you
    Nina

  • http://www.attorneysync.com Jeff Berman

    Nina-

    Here is a good article on RSS feeds:

    http://bit.ly/bqPpux