I wrote a post a little while ago called A Law Firm Website Done Right. The point was to show how websites can be effective advertising for lawyers. I want to break down the elements of the previous post in a bit more detail. Today I will focus on why you need multiple calls to action on your website.
When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli
When we construct a webpage, it is difficult to ascertain exactly how other people will respond to the layout. What might appeal to you does not appeal to others and vice versa. This is why it is important to provide multiple ways for individuals to contact your firm (assuming your site is being used for the purpose of generating new clients).
For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.
Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading the e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.
I get how advertising for lawyers works…..they can get a hold of me on my contact page!
Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.
By implementing these ideas on your website, you will see how effective advertising for lawyers through the web can be.
Learn more about how we use these techniques with our advertising for lawyers program.
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AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies. 
