Click-through rate or CTR is a core metric of your online attorney advertising campaign. CTR is calculated by dividing the number of users who clicked on your advertisement by the number of times the ad was delivered (which are called impressions).
For example, if your google adwords ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the CTR would be 1 percent. Click-through rates are a key indicator of the quality of your attorney advertising campaign. Since search engines are paid each time your pay-per-click ad is clicked, search engines like google, reward ads that have higher CTR with a better quality score. Higher quality scores mean discounts on the cost you pay for each click.
While many online advertisers have seen CTR fall over time, highly-targeted ads with optimized adcopy have maintained strong CTR. In somey cases, a 2% clickthrough rate would be considered very successful.
CTR is most commonly defined as number of clicks divided by number of impressions and generally not in terms of number of clicks divided by the number of persons who clicked. This is an important distinction. As a person clicks a single advertisement multiple times, the CTR increases using the latter definition, whereas the CTR doesn’t change using the former definition.
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