Attorney Pay Per Click (PPC) search engine advertising is the advertising model in which the advertising attorney pays the ad host when their ad is clicked. The two most prominent types of PPC advertising include bid-based and fixed price. Under the bid-based model, attorney-advertisers bid on selected relevant keywords. Attorneys can target their advertising campaigns with practice and geographic specific terms. Under a fixed price model, the advertising host charges a fixed price per click rather than a bidding system. PPC ads are displayed when a keyword query matches an advertiser’s selected keyword. PPC advertisements are typically referred to as sponsored links or ads, and appear next to or above organic results.
Typically, the success of PPC attorney advertising is primarily dependent on click through rate of the ad, along with various other factors.
AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies. 
