Law firms love Adwords. With a couple clicks of the mouse and charge to the credit card, a law firm’s ads can be displayed within minutes to its target audience.
Search Engine Optimization, not as loved. Sure, the idea of ranking number one in Google’s organic results for your target keywords is very appealing, however, it takes a lot of time. And time (or more likely time management), is not in many lawyers’ bag of tricks.
Now don’t get me wrong. Both paid search and search engine optimization can and do produce significant returns of investment for many legal professionals. However, they are also utter money pits for many more.
So, here are a couple things to think about regarding paid search and search engine optimization:
If you want visitors to your website today, and are willing to pay big bucks for that traffic, you want Adwords.
If you are willing to invest some time and money into growing your web presence over the next six months, then you want SEO.
If you want to know more about how you can use the Internet to build referral relationships, as well as, new clients, you want to talk to us.
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