How many times has your twitter feed been polluted with the same tweet from the same user 3, 5, or 10 times in a row?
No, I am not referring to retweets. No, I am not referring to repeating tweets up to 2-3 times with several hours in between. No, I am not referring to “tweetlater-ers”. No, I am not referring to one user submitting multiple different tweets right in a row (a battle for another day).
I am talking about tweeting the exact same tweet again, and again, and again, and again right in a row.
I find this “repetweeting” to be rather annoying. In fact, I typically unfollow “repetweeters” immediately.
So, what’s this mean for lawyers marketing their services through twitter? Don’t repetweet!
If you are finding benefit from repeating tweets, follow Guy Kawasaki’s guideline:
“Tip 9: Repeat your tweets. Try this experiment: take your most interesting tweets (as measured by how many people retweet them, perhaps) and post them again three times, eight to twelve hours apart. I used to think that people would complain about repeating tweets, but I’ve never had a complaint. My theory is that the volume of tweets is so high and most people check in at about the same time every day, so people don’t notice repeat tweets.”
Personally, with the development of all the tools for searching tweets, and automating tweets, I think the cost of hardcore repetweeting (annoyance, spam-image, etc.) outweighs the benefit (a couple more people are exposed to your tweet).
In conclusion, just don’t do it.
Updated: Discussion continues on LinkedIn.
 |
Twitter Guide For LawyersWant to learn more about using Twitter for your practice? Download AttorneySync’s Free Twitter For Lawyers Guide. |
AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies. 
