Understanding what your competition is doing online is an important part of your marketing strategy. When it comes to search marketing, you are not operating in a vacuum. If you don’t continue to monitor what others are doing, while continually fine-tuning your own strategy, there is a good chance that you will see a drop in the revenue your website produces.
In addition, you can learn a lot by studying and understanding the successful strategies other firms are implementing online. It isn’t always about re-inventing the wheel, but rather finding out the things that work and getting involved.
Competitive analysis is an important step in our own process. When we partner with a firm to help with their online marketing, we perform a competitive analysis of between 5 and 10 competitor websites. This analysis includes each competitor’s entire web presence including search engine visibility, back link profile, social media activity, and online advertising investments.
Free Competitive Analysis
We’d like to offer our readers an opportunity to get a free competitive analysis of two competing law firm websites of your choice. Your competitive analysis will include:
- Taking a look at the websites of two competing firms in your area.
- Breaking down the techniques and strategies they are using to market the site online.
- Showing you what they are doing to generate leads on their website.
- Explaining changes you can make to your own website in order to better compete.
- A live GoToMeeting presentation so that you can see the websites and interact as we discuss them.
You can register for your free competitive analysis here.
Photo by AlaskaTeacher
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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