Many law firm seo firms employ “footer linking” strategies to distribute page rank throughout a site or even to other sites. But how successful is this strategy? Does Google treat footer links the same way as contextual links?
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Despite his typical vagueness, Mr. Cutts does provide at least some guidance. Our read, footer links may be treated differently than contextual links.
The effectiveness of many SEO strategy decisions can be evaluated by using some simple common sense. If “getting found” was as easy as putting some links in a footer or sidebar, everyone would be doing that and the effectiveness of that strategy would be diminished. In answer to our original question, no, footer links are not typically treated the same way as relevant contextual links.
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Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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