image by: Paolo Camera
Horse Racing And Lawyer Internet Marketing
In horse racing, tips on which horse is a likely winner circulate quickly. The most trusted sources are those that are in closest touch with the recent status of the horse, i.e. stable hands, trainers etc. The saying “from the horse’s mouth” is supposed to indicate one step better than even that inner circle, i.e. the horse itself.
So, when it comes to using Adwords for your law firm, who better to learn from than “the horse” itself.
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This is a great introductory video for any lawyer interested in running an Adwords campaign. It covers a lot of topics that aren’t well covered in many paid search forums (i.e. account structure).
This is especially true when it comes to identifying goals. Too many law firms, and businesses in general, don’t identify clear, identifiable goals for their campaigns.
Not ready to dive to pay money for search traffic?
When it comes to law firm marketing, Adwords is highly-competitive and highly-expensive. If you’re not quite comfortable with paid search yet, here are some things you can do to help get your site found organically:
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