As followers of our blog probably notice, when it comes to getting found in Google, we often cite what Google has to say. It’s sort of a “know your enemy” philosophy (obviously, we don’t consider Google an enemy, for now). One of our favorite resources that we put to work for our law firm seo clients is The Webmaster Central Blog.
This past Tuesday (March 2, 2010), Google released its SEO Report Card. It was reported as an effort by Google to “improve their products’ pages using simple and accepted optimizations”.
Whoa. Google is intentionally optimizing pages to influence their rankings? Then again, maybe not:
“These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users’ experience when visiting our sites”.
Ah, it’s just to help the users. I see. As they put it, the optimizations listed are definitely the most “simple and accepted”. Nonetheless, these on-page optimizations serve their purpose and are an important foundation upon which to build your law firm search optimization strategy.
If you’re looking to get started with on-page optimization, check out the Webmaster Central Help Forum and Google’s SEO Beginner’s Guide.
On the other hand, it’s important to keep perspective that doing these simple on-page optimizations alone will not allow you to compete in the highly competitive online legal marketing industry.
I for one, just appreciate the fact that Google not only uses search engine optimization in its vernacular, its also purposefully implementing seo strategies on its own pages. I just can’t wait for Google’s guide to link building… For now, we’ll just have to rely on our own.
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