How Legal Marketing (Should) Work
You’re a lawyer.
You provide excellent service for your clients. They love you.
They tell other people about how great you are.
Those other people, hop on their desktops, laptops, tablets and smartphones to learn more about you.
Most of them will start at Google.
Or maybe they try to find out what you have to say on Twitter or whether you have any mutual friends on Facebook.
Eventually, they’ll probably get to your website.
Some of them may decide to contact you.
Many more will want more information about their legal issue and what you know about it.
Perhaps they download an e-book or whitepaper or something else from your site.
Maybe they sign-up to receive regular email updates from you.
If what you have to say resonates with them, they’ll contact you.
Some by email, some by live chat on your site, most by telephone.
If they like what you have to say, they’ll be eager to schedule a face-to-face meeting.
Perhaps they’ll even hire you. Of course, you’ll be able to track this entire journey with your web analytics.
You’ll see what people liked, and more importantly, what they didn’t.
You’ll tweak your process and motivate more people who hear about you to become clients.
You’ll continue to provide excellent service, and round and round you’ll go.