It isn’t about what you do, it’s about what they need
I love this post by Seth Godin on self-promotion. Seth explains the dichotomy of marketing your product as me-centric vs. you-centric.
Seth explains, the me-centric approach says “I published a book so I need you to read it.” The you-centric approach says, “There’s something you need to read, so I wrote about it.”
Everyday I read legal blogs and look at law firm’s websites. I’m overwhelmed by the number of firms that market themselves in very me-centric ways.
I wrote a blog post so people should want to check it out.
Our firm specializes in (fill in the blank), so you should hire us.
I’ve accumulated all these awards, aren’t I great.
While it’s important to have people understand your accomplishments and areas of expertise, there are subtle and more effective ways of acheiving this. As we’ve pointed out in previous posts, writing and talking about yourself all the time can appear spammy and self-indulgent. People don’t care about you, they care about themselves and their problems. By addressing their concerns and tapping into the emotions of your potential clients, you will position yourself as someone that understands their needs (you-centric marketing).
Wouldn’t you be more likely to hire someone you feel understands what you need vs. someone who promotes how great they are? Doesn’t everyone claim to be the best? We need to do better than that to stay competitive in today’s saturated marketplace.
AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies. 
