Hugo Guzman On Comparing SEO Agency and Business Models

Great interview by SEO Book’s Aaron Wall of Zeta Interactive’s Hugo Guzman on comparing SEO agency and business models.

Here’s an excerpt from Mr. Guzman’s take on identifying the key signals in determining if an seo agency is the real deal:

“Ask them if they can help with direct implementation via CMS and/or hard coding. Ask them to go into excruciating detail in terms of how they handle link building (most agencies claim they do link-building, but it usually just boils down to directory submissions and paid links). Ask them to explain how content influences link-building and social media efforts. Ask them to go into excruciating detail in terms of how social media and SEO dovetail. Ask them to go into excruciating detail in terms of how they leverage analytics as it pertains to SEO…”

Making an informed decision with regard to your law firm’s seo requires some basic understanding of what seo is and what strategies and techniques your agency plans to implement on your behalf. Understanding the how and why of law firm seo is the starting point for developing a productive relationship with your seo agency.