Inbound Internet Marketing For Lawyers

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Using inbound internet marketing for lawyers to drive clients to your firm

When it comes to internet marketing, Hubspot definitely “gets it.”

Here’s one of our favorite viral videos, courtesy of our Hubspot buddies:

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Curious?  Entertained?  Totally Confused?

So what is inbound marketing?  As Hubspot puts it:

“Inbound Marketing is marketing focused on getting found by customers.

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.”

Bravo Hubspot!  We couldn’t agree more.  That’s one of the reasons we’re proud to be Hubspot members.

Interested in learning how we use this inbound internet marketing philosophy to attract new clients to your firm?

5 Lawyer Marketing Mistakes To Avoid Want to learn 5 of the most common mistakes when marketing your firm? Download AttorneySync’s Free Guide: 5 Lawyer Marketing Mistakes To Avoid.

AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies.