I get a lot of questions regarding local search and Google Places results these days. With Google displaying local search results more prominently and more frequently, it’s becoming increasingly important to make sure you are following best practices.
We have written before on guidelines to follow for adding your law firm to Google Places. One point to understand is the important role that citations play in the trust and authority of your Google Places listing.
What are citations?
Citations are references to your firm name, address, and phone number on other websites. These references do not need to include a link to your site. An example of a citation might be an online legal directory where your business is listed, but not linked to. Another might be a local yellow pages site.
What do citations do for me?
The more your firm name, address, and phone number appear on relevant, local sites online, the more trusted your establishment becomes. Each citation is like a vote for your firm’s existence and information accuracy. As you acquire more votes, the validity of the information is confirmed and your firm receives more visibility in local search results.
How can I find citation opportunities?
There is a nifty tool called the Whitespark Local Citation Finder. It’s free to use and can help to uncover citation opportunities for your geographic area and keywords.