Remember when you bought your law firm’s website?
You were so excited about getting your law firm online. You discussed your options with various web developers before choosing the one that was right for you. You hired them to build you a good looking site. You may have also contributed to the design process by selecting color schemes, graphics, and other web elements.
The process may have taken days, or even months to complete. When the “web dust” finally settled, your law firm finally had a website. You could see your firm name in lights. You looked forward to watching your website generate more business for your firm. After all, that’s the whole point of buying a website in the first place.
Weeks went by. Then months. Then years. You didn’t see an increase in new clients. You scratched your head. What’s wrong with my site? Are the colors wrong? Are there not enough pictures? Is something missing?
Yes, something is missing. This scenario is playing out over and over across the legal profession. Lawyers get sold static websites with the promise of generating more business. The site goes up, but no new business comes in. The problem is that your firm’s website is buried under the other millions of law firm websites on the internet.
The solution: search engine optimization.
Search engine optimization, or SEO for short, is the ongoing process of helping your website get found in search engines. You see, the trick to getting new business from your website isn’t as much about color schemes, bells, and whistles, as it is about coming up in search engine results pages when someone searches for a key phrase relevant to your law firm.
So, how do you do this? Well search engine optimization requires a combination of technical skill and man hours. While the techniques aren’t THAT difficult, they do take time. The first question you must ask yourself is whether you want to learn SEO, you want to hire someone else to do it, or a combination of both.
There is a lot of good information online. Unfortunately, there is also a lot of bad. If you’re looking to learn, start here:
seomoz.com
seobook.com
searchengineland.com
[HTML2]
If you’re trying to decide whether to “do-it-yourself” or hire someone else, download our free guide:
[HTML1]
No matter which direction you choose to explore, proceed with caution. While there are many law firm seo strategies that are quite effective, there are others that are a complete waste of time. Even worse, there are some that might get your site removed from Google.
Take the time to explore your options and choose the best option for you. When it comes to SEO there simply are no “one-size-fits-all” methods.
If you’re ready to go and just looking for a good deal on ethical SEO services, we challenge you to find one better than this:
[HTML3]
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
LinkedIn | Facebook | Twitter
