An important part of law firm SEO is getting a good understanding of how search engines like Google view and index your law firm’s website. Utilizing a free tool like Google webmaster tools is a great way to get valuable information about your site directly from Google. Google Webmaster Tools allows you to:
Get Google’s view of your site and diagnose problems See how Google crawls and indexes your site and learn about specific problems we’re having accessing it.
Discover your link and query traffic View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.
Share information about your site Tell us about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let us know how you would like the URLs we index to appear.
I would highly recommend setting up your law firm’s site on Google webmaster tools. Here is a short video from Google explaining Webmaster Tools:
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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