The SEO Cycle by Paul Carpenter on Dave Naylor's Blog
Using the capacity of the internet for your legal practice must begin with content. Without content, you don’t have a website. I often find it beneficial to recall that the internet began as a system for academic citation. If your publication was good, it got cited. Citations became known as hyperlinks.
Quite simply, backlinks are votes for a webpage. Links lead to traffic in 2 ways. First, backlinks generate user traffic through direct clicks on the weblink. If your hyperlink appears on a highly trafficked web page, it is likely that a certain number of those visitors will click a backlink through to your page. Second, hyperlinks are viewed as votes for a web page by search engines. Links increase search engine visibility, which in turn increases traffic by visitors.
Not all traffic by visitors is created equally. Some visitor traffic will be extremely un-targeted. For example, if you’re a criminal defense attorney and someone who is looking for 12 Angry Men happens on your site, that traffic is un-targeted. Un-targeted visitor traffic is less likely to convert, or turn into some actionable event (i.e. phone call, consultation request, email, etc) on your site.
However, targeted visitor traffic is far-more likely to convert into revenue for your law office. Some of this money becomes profit, some of it is invested back into your site. Some of this investment will be for new content (whether it be professional writing time, or hired content production). And round and round we go.
Gyi Tsakalakis, is co-founder of AttorneySync Law Firm Internet Marketing. "Develop great search-mindful content and get it in front of people who are ready, willing, and able to link to and further publicize it." Follow @gyitsakalakis
