Shopping for a law firm web designer/developer? Ask them what they know about search engines.
While more and more designers and developers are getting educated about the basics of search, still many are not. And even those that are don’t necessarily include search engine optimization best practice in all of their development projects.
For example, while many developers might build your site in a “search engine-friendly” way, they are not actually optimizing your pages based on specific keyword research for your practice.
Of course, all of this assumes that acquiring traffic from search engines is part of your web marketing strategy. If you just want a website that serves as an online business card, then obviously search engine optimization isn’t a concern.
On the other hand, even if you just want an online business card for now, you may end up paying significantly more to “fix” your website in the future.
More often than not, you’re better off hiring a developer who either knows search or has someone on their team that does.
Alternatively, you could hire an outside search consultant to oversee your website project.
No matter which direction you go, you’re usually better off getting someone who knows search involved earlier than later in your law firm web design project.