Lawyer Marketing March Madness Day 7
Today’s match-up: (3) TV Ads vs. (14) Social Media
Keys to this lawyer marketing match-up:
If you have ever been home sick for work, you have no doubt seen a bad lawyer advertisiment on TV. Despite the fact that the overwhelming majority of lawyer advertising on television is cheesy, silly, and often times unethcial, TV ads continue to be a highly used advertising method for lawyers.
This is not even to mention the facts that TV ads can be expensive, untargeted, and are difficult to performance-track.
So maybe that was a little harsh. TV ads can provide great visibility to a wide audience….That’s it.
You can call me a TV ad hater, but lawyer advertising on TV just can’t compete in the lawyer marketing 2.0 universe.
And worst of all, they have a first round match-up against social media.
Social media enters the tourney as a number fourteen seed. While social media has made a mainstream push with appearances on Oprah (I watched my first episode when Mark Zuckerberg appeared) and CNN, there are still many social media haters out there, i.e. Jennifer Aniston dumps boyfriend over twitter time, to name just one.
But clearly social media is evolving into a poweful marketing tool. Michael Stelzner’s Social Media Industry Marketing Report, demonstrates the shift to social media from a marketing perspective.
This is social media’s first trip to the big dance. They are a young team that gets better with each passing day.
Obviously, I am biased. We use social media every single day to not only grow our own business, but also to assist in the law office marketing of our member-attorneys.
Prediction:
Super-duper upset special! Social media blows-out TV Ads (although I would hardly call this one an upset).
Don’t forget to check out these other lawyer marketing match-ups:
(8) Firm Website vs. (9) Organic Search
(6) Directory Listings vs. (11) Blog
(7) Paid Search vs. (10) Marketing Consultants
(5) Seminars vs. (12) Billboards
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