(11) Blog vs. (10) Marketing Consultants
So it all comes down to this. A ten seed versus an eleven seed, who would have guessed? Thanks to all who participated.
(11) Blog
In a shocking upset, law firm blogs has claimed victory over attorney referrals. I myself am surprised to see blogs in the final. Perhaps I shouldn’t be, considering most of our voters are likely lawyer/marketer blogger types. Nonetheless, our experience supports the results of the vote. Our blog is the backbone of our online presence. It provides us with a platform to express our lawyer marketing philosophy. It allows us to interact with our audience and develop professional relationships. It has been a major source of new business for our company.
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(10) Marketing Consultants
Marketing consultants’ appearance in the final comes as much less of a surprise. Most lawyers simply don’t have time to manage comprehensive attorney advertising and marketing campaigns. When incentives are aligned, law firm marketing consultants are worth their weight in gold. The bottom line is that marketing consultants (and any marketing/advertising effort) should bring in more money than they cost.
Attorney advertising and marketing efforts are investments. Just like stocks, real estate, and business investments, good advertising and marketing investments must make money. If you’re spending more on any form of advertising or marketing than that medium is bringing in, cut it loose.
My Prediction: Marketing Consultants to take the title.
AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies. 
