Managed Placements On Google’s Content Network
Using managed placements on Google’s content network allows you to target specific sites in the Content Network on which you wish to run your paid search advertising. Think of it as analogous to selecting in which neighborhoods you run billboards or in which Neilsen DMAs you run TV ads. There are several ways that using managed placements can make sense for your law firm:
- Limiting your managed placements to sites that are on-topic with your fields of practice.
- Limiting your managed placements to sites that are authoritative on your field.
- Limiting you managed placements only to those sites that achieve a threshold performance benchmark for your firm.
Typically, it’s better to begin with running ads across the entire network and then selectively limiting your managed placements based on performance. However, if you’re on a tight budget, working backwards can ensure that your advertising dollars are spent on the sites that you deem most effective for reaching your target clientele. Usually, this is more difficult than you may think.
[HTML1]
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
LinkedIn | Facebook | Twitter
