So you've figured out the importance of local seo for your law firm. You've claimed your Google Places, Yahoo Local, Bing Local, BOTW, and Hot Frog profiles. But now you're seeing a problem. You're seeing duplicate listings or listings that contain the incorrect information for your firm. You're asking yourself how do I correct this information? In A Closer Look at the Local Search Data Providers David Mihm tells us why:
But many times, business owners have already done that and yet continue to see improper information displayed about their businesses, which understandably just adds to their frustration.
The reason this happens is that Google, Yahoo, and Bing---in addition to maintaining their own business databases---pull in business information from a variety of other sources. All three local search engines do the best they can to match the data that comes in from these other sources with what they have in their own index, but sometimes that doesn't happen properly. If the information is different enough, they might think it's a different business, or they might even feel that the wrong information appears SO many times in the other places that they get their data from, that it might actually be "right."
The battle to correct information about your law firm online can be an exhausting one. As you probably know, there are a multitude of business databases from which search engines pull data about your business. Here are some places to start:
We feel so strongly about these services that we build the cost of submitting your law firm's data into each of our law firm seo packages. Find out how we can help your firm with local search marketing efforts.
Over the years, law firm prospects have sent us reports from just about all of our competitors. Unfortunately, even today, some law firm marketing agencies still mislead their clients via "reporting." One particularly egregious example comes in the form of ranking reports. Which prompted this LinkedIn post. To my surprise, I received a lot of […]
John Wanamaker supposedly said "Half the money I spend on advertising is wasted; the trouble is I don't know which half." In an an effort to figure out "what half is working," attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends. But […]
I recently asked ChatGPT, "What are some of the top personal injury law firms in Chicago?? Actually, first I ask "who are some of the top personal injury lawyers in Chicago?" ChatGPT couldn't handle that one, so I modified the prompt. ChatGPT listed five very well-known firms downtown. Can you guess the other four? That's […]
If you're like me, you have some degree of AI, ChatGBT, Bard, exhaustion. Now don't get me wrong, this is stuff is remarkable and is changing, well, a lot. But before you hook up the ChatGPT API to your WordPress API and crank out 10,000 pages, here are a few things to think about. Let's […]
If you know me, you know my opinions about links and SEO advice from Google. If you don't, here's the TL;DR: Meh, links! Meaning, all things being equal, links still remain a competitive difference maker for ranking. Take Google's SEO advice with several grains of salt. Google has no economic incentive to help your site […]
The best marketing advice I can give you is to be authentic. Of course, you don't find that very helpful in terms of meeting your growth goals. So, you might decide to game the system. As I'm writing this, one of the more popular ways to gain the system is to pay for engagement. This […]
The following post was written by ChatGPT. ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients. One way that a law firm could use […]
How long does SEO take? When can I expect to see results? What results should I expect to see? These are all reasonable questions that we field from lawyers every day. And, like many legal answers, the answer is: It depends. Yes, I know that's not the answer you wanted. But it's the most honest […]
And how much time should they spend doing it? I recently had the privilege of chatting with Tyson, Jim, and Conrad for an upcoming episode of The Maximum Lawyer Podcast. If you're not familiar with The Maximum Lawyer community, you should definitely check it out. Jim asked a really great question about who should do […]
Wondering where you need to check your search data? Check out this .pdf: http://getlisted.org/resources/primary_data_providers.pdf