Google Local Business Center Listing
Getting your law firm found in Google is all about local search results. One of the free tools that Google provides for local businesses is their Google Local Business Center listing.
Optimizing Your Listing
David Mihm has put together a fantastic report to help you better understand the local search ranking factors for your LBC listing. In his own words:
Participants were asked to rate the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms (those that drive the 10-pack, 3-pack, and authoritative onebox search results; NOT the standard organic algorithms)
This is the second annual report and you can read it here.
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