If you’re looking for objective advice on hiring a lawyer internet marketing firm, who better to ask than Matt Cutts (Google’s “man behind the curtain”):
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Here are just a few questions to ask your prospective lawyer internet marketing consultant from Google’s Webmaster Central:
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What are your most important SEO techniques?
How can I expect to communicate with you?
Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Bottom line, No law firm SEO can guarantee a #1 ranking on Google.
From Google:
“Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
In the end, the best advice is to avoid companies that are secretive or won’t clearly explain what they intend to do.
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