Looking For More Local Search Visibility? Try UniversalBusinessListing.org

Local search is important because for a large majority of law firms, your business revolves around appealing to clients in your local area. According to GetListed.org, nearly 40% of search queries have some kind of local intent (ie: city or state name, neighborhoods, zip codes, etc.). It’s important that your law firm has visibility online when people are searching for a local law office.

There are many factors that go into getting high visibility through local search. In fact, you can read an extensive study put out by some of the foremost experts in the field here. Two of the most important factors include:

1. Links from other sites pointing to your website
2. Citations for your law firm

Links From Other Sites: Links are the currency of the web. A link to your site is like a vote for your site in the eyes of the search engines. All else being equal, a law firm website that has more links from local and relevant websites will gain more visibility in local search results.

Citations: So what are citations exactly? Getlisted.org gives a great explanation:

Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. It can also be a local chamber of commerce, or a local business association where your business information can be found, even if they are not linking at all to your website .

UniversalBusinessListing.org

UniversalBusinessListing.org provides the opportunity to get your business name, address, and listing submitted to major database providers and local search engines. The cost is $30 per year. The service provides a way to increase incoming links to your website as well as building your law firm’s citations, which as I mentioned above, helps to increase your firm’s visibility. It takes a process that can be painstaking (manually submitting your information to multiple locations) and provides an easy to use interface to auto-submit for you. Here is an explanation directly from their website:

UniversalBusinessListing provides a single entry point where you can create enhanced business profiles and for $30 a year that data gets distributed to all major outlets including:

* Search Engines such as Google, Yahoo, Bing
* Online Yellow Pages (Superpages, Yellowpages, YellowBook)
* Social Networks such as MySpace
* Portals and Guides such as AOL MapQuest, CitySearch
* Cell Phones and Mobile (BlackBerry and iPhone)
* 411 Directory Assistance
* In-Car GPS Navigation and Telematics such as OnStar

UBL is effective because it feeds directly into such databases as infoUSA and Acxiom that are used as primary trusted sources by all major publishers. Listings from UBL are considered verified and are distributed to hundreds of sites directly and indirectly by this method.

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