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Recently, there have been some interesting results from using “Mad Lib” style forms. In fact, some users of this style form have seen conversion rate increases of 25%-40%. Should we be surprised? Take a look at this example:
As with almost everything else online, the more engaging the better result. Audience engagement is area of law firm internet marketing where there is great room for improvement. Early attempts at lawyer videos, commercial pop-ups, and various other interactive web strategies have been, well, lacking.
In my experience, the trick isn’t so much about wowing visitors with fancy flash, rather it’s about implementing relevant and creative ways to allow the visitor to take action on your site. That is the secret to the Mad Lib form’s success. It draws the user into interaction with the lead capture form.
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While the Mad Lib form strategy is particularly clever, all aspects of your website should be developed with this principle in mind. This includes your content. When you write to engage visitors, you increase your visitors’ average time on your site and pages per visit, while decreasing the bounce rate. In the end, this will mean higher conversion rates, potential client leads, and eventually revenue for your law firm.
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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