Your Website Ranking In Google
We hear it all the time, how can I improve my website ranking in Google? As you probably know, Google uses several of methods of determining how to order pages for any given search result. While their exact algorithm is not known to the general public, we do know certain things that typically improve a sites ranking for a particular keyword.
Tips To Increase Your Website Ranking In Google
First, we need to address what not to do. You should completely ignore websites and/or services that offer to submit your website to hundreds of search engines. Usually, these are a complete waste of time and money, and sometimes they may actually harm your current rankings.
Increase Your Website Ranking in Google With Keyword Phrases
Instead of trying to decide on a single perfect keyword, string a couple relevant keywords together to form a keyword phrase.
One of the most effective initial ways to start thinking about keywords, and keyword phrases, is trying to imagine you were searching for your own website. Ask yourself what phrases you would you to find a particular page? In other words, what’s that page about? You can also ask another person to read a page and let them tell you what keywords they might use to search for that page.
Too Much Density Can Hurt Your Website Ranking In Google
Part of Google’s magic and mystery is its ability to calculate keyword density on a particular page. This is a measure of what proportion of the total page, your target keyword phrase comprises. Most modern search engines are too smart to fall for keyword stuffing.
It’s also important to use your target keywords, earlier, rather than later on your page. Google might “get bored” and not crawl the entire page. Therefore, targeted keywords and links lower on the page may not be indexed.
Name Your Pages
One of the most important on-page factors is the tag. The title tag gives your page a “name”. The of the page is displayed in the uppermost left-hand corner of the browser window. The title is also the “link” that Google returns on the search engine results page.
Get Votes Early, And Often
No we’re not talking about Al Capone, Richard J. Daley, William Hale Thompson. We’re talking about linking.
In Google’s unequal democracy, links are votes. But not all votes are created equal. Links higher on the page, from more trusted sources, are more valuable than those lower on the page from less trusted sources.
One last thing, keep flash to a minimum. While usability, look, and feel of a website are important, they should not be used at the expense of “crawlability”. If you’re savvy, you can have your cake and eat it to. But this is not for the faint of heart. If you’re not sure, go html.
[HTML1]
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
LinkedIn | Facebook | Twitter
