AttorneySync’s Blog

Getting Back On Track

April 17, 2012

Whoa. We haven’t posted on the AttorneySync Blog since February 29? It’s truly time for us to get back on track. For those of you who subscribe to the AttorneySync Blog, our apologies, and hopefully our thanks for not pruning us from your feed readers. I won’t waste your time with all the details, but [...]

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How Many Keywords Are You Optimizing My Site For?

February 29, 2012
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I’ve had this question asked of me several times recently. Usually, a potential client wants to know because they are interested in comparing “apples to apples” with other SEO quotes they’ve received. There are a number of SEO companies out there that design and sell SEO packages based on optimizing your site for a set [...]

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Is Your Law Firm’s Web Presence In a Building or Driving Phase?

February 13, 2012
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I recently read an interesting book discussing the changes in the world of digital marketing agencies. In the book, the author talks about the concept of builders vs. drivers. This concept struck a chord with me and I think it’s worth sharing. It’s important when your firm is getting involved in a search marketing campaign [...]

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What Type Of Website CMS Are You Buying For Your Law Firm?

February 3, 2012

Most lawyers focus on the tangible elements of a website, usually the parts they can see, when making a website purchasing decision.  They pore over web designer portfolios and look at things such as the overall look of the designs, the color schemes, the photos used, etc.  Now don’t get me wrong, these elements are [...]

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How Many Practice Areas Can I Effectively Target With One Website?

January 27, 2012

So how many practice areas can you target with one website? The answer, of course, is that it depends. What I hope to do with this post is shed light on some of the problems and considerations with targeting multiple, unrelated practice areas so that you can make a decision that is a best fit [...]

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Law Firm SEO Is Not An Advertising Strategy

January 19, 2012

I think we’ve reached an inflection point where the concept of SEO has spread to the mainstream legal community. Firms that were resisting getting on board in the past now realize they need to allocate more resources towards their SEO strategy. There are certainly a large number of firms that have been actively involved in [...]

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Your Law Firm’s SEO Playbook for 2012

December 9, 2011

Over at SearchEngineLand, Tom Schmitz gives us his SEO Playbook for 2012: During 2011 the conservative attitude toward code crossed chasm to apply to content. For years, websites churned-out poorly written, generic articles in the name of long-tail keyword optimization. It worked so well some people turned crappy content into startups. Now, thanks to Panda, [...]

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