It’s truly amazing to see the complexity of what goes on behind the scenes of a Google search result. Part of the genius of the product is that something so complicated under the hood is so easy to use on the surface. You simply type in a search query and pages of relevant results are returned. Here is a terrific chart from the PPCBlog showing the process involved in returning that search result to you:
Infographic by PPC Blog
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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