Even though a lot has changed since 2007, Matt Cutts’ overview of Google’s search engine results is still helpful for those trying to understand how and why Google displays its results.
Matt discusses the anatomy of a search result, and provides insight as to how you can improve how your site appears in Google. He covers all the basics including page title, page description, and sitelinks.
Understanding what is displaying in a search result is a great place to start if you’re considering marketing your law firm on the web.
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