The debate over law firm web marketing strategy rages on across several legal marketing blogs. Regardless of where you fall on the spectrum, I strongly believe that to completely ignore search engine optimization is a mistake.
Nevertheless, not all strategies are advisable for all legal professionals. The trick is to figure out which ones do the best to build your professional reputation online with dignity. Bottom line, your SEO should never be at odds with your reputation.
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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