Great stuff (as usual) from Danny Sullivan of Searchengineland.
Danny’s definition of SEO :
“SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.”
The key is to remember that anywhere people might “search” for a law firm, there will be law firm “listings”. A good law firm SEO recognizes that traditional search engines are only one aspect of getting “free” traffic and leads for your law firm.
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