Seo Lemons

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Some interesting facts from Yasir Khan regarding SEO companies:

“90% of them fail to increase your rankings: It is shocking but very much true! Some SEO companies focus on providing you thousands of links from their own network of websites. Talk about using link farms! Other SEO companies will simply do massive amounts of directory submissions in the hopes of getting you to rank high. Needless to say, these are all standardized techniques which do not work anymore.

85% do not understand SEO and internet marketing any better than you do: This is quite surprising but true. To prove this point, just ask them about some less known SEO techniques or explanations about their methods. They will most definitely give you a vague answer. Some SEO companies are so ignorant that they tell their clients that their services entail submissions to over thousands of search engines and directories for $29.99. If you have basic SEO knowledge, you would understand why that is a problem.

80% will offer directory submissions: Most SEO companies will charge you a high price for submission to 200 or 300 directories. Firstly, directory submissions can be done for free if you invest $150 into a specialized directory software, so these SEO companies are ripping you off. Because most SEO companies present directory submissions as their major service, it is quite logical to believe that they are not experienced enough to tap into better ways to market websites.

30% will spam across the internet: Now this is just a good estimate. The fact remains that most of the new SEO companies simply start spamming on forums and blogs in order to get a lot of links to their clients website. They think that it is the link quantity and not quality which matters. They might even go so far as to get the clients website penalized or even banned!”

While I’m not exactly sure how he came to these numbers, Mr. Khan makes some great points about pitfalls in hiring an SEO firm. Whether it be a new car or an SEO company, if you buy something without any knowledge, you are more vulnerable to getting swindled.

When you’re talking SEO for your law firm, there is one sure fire way to make sure you’re not being taken. Measure your results. If you’re not seeing results with your SEO dollars, spend them somewhere else. Just like every other lawyer marketing or advertising investment you make, SEO investments have to produce positive return on investment.

Free Guide: Hiring A Law Firm SEO Consultant Are you looking to increase your visibility online but are feeling overwhelmed by the number of service professionals promising the world to you? Download AttorneySync’s Free Guide On Hiring A Law Firm SEO Consultant.

Jeff Berman, is co-founder of AttorneySync.
"Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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