Generally speaking, when it comes to marketing your law firm, you want to distinguish yourself from your competition. Be different. Be unique. Be niche. This is all good advice when you’re trying to position yourself over your competition in the highly competitive legal services industry.
However, when it comes to law firm seo, following your competition can be a really good thing.
Your Competitors’ Keywords
Analyzing your competitors’ websites can be a great starting place for keyword phrase discovery. One quick and free way to analyze your competitors’ sites is to head over to the Google keyword tool.
Make sure to check the box “Website content”:
Your Competitors’ Link Profile
You can also perform competitive analysis on your competitors’ back link profile. This way, you can find out who is linking to your competition and try to get links from these sources. While there are many ways to get your competitions’ back link profile, one of our favorites is SEOmoz’s Open Site Explorer.
Gyi Tsakalakis, is co-founder of AttorneySync Law Firm Internet Marketing. "Develop great search-mindful content and get it in front of people who are ready, willing, and able to link to and further publicize it." Follow @gyitsakalakis
