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The Kogi Taco Truck is all the rage right now in Los Angeles. The truck serves Korean style tacos. The tacos are reportedly delicious and lines form early for the truck, often times stretching for blocks. People have waited 3-4 hours for a taste of the tacos. The truck usually closes and leaves for the evening because they run out of food.
By the way, people never know exactly where the truck will appear. It changes locations frequently and you can only find out where it is going to be by following Kogi on Twitter.
Marketing At Its Finest
I’m impressed with this on so many levels. What a clever, unique way to market yourself! By adding the hunt and chase to getting your tacos, Kogi is adding an emotional element, an excitement, no other taco place is touching. In addition, by marketing their locations on Twitter, they are using a new platform where the mystique of the taco hunt can spread virally.
Business has exploded for the Kogi truck. They have reportedly added a couple of trucks to their fleet as their popularity grows. My sincerest compliments for their creative and successful marketing campaign.
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