Can you guess what is the most important Internet marketing tool? Here are a couple hints: It’s not an adwords account, it’s not video, it’s not even a website. Give up? It’s your telephone. More specifically, it’s the way your telephone is answered.
Don’t get me wrong, all of the other tools that I named are vitally important to driving new business for your law firm from the web. However, none of those will work as efficiently and effectively as possible without someone answering your phone.
As you probably already know, the attention spans of Internet users is very short. If a user finds your online law firm advertisement, video, blog or website, you only have a couple seconds to get them to take action. Assuming they do take action, you only have a couple of minutes to respond to their action before they move on.
Part of our job is to report to our clients on how many phone calls we generated through our various efforts each month. All too often, our client will be shocked as to how many calls came into the office that they never fielded. These lost opportunities are a huge efficiency killer.
When it comes to law firm internet marketing, not answering the phone is simply not an option. In fact, even automated messaging systems really aren’t a sufficient solution anymore. That being said, having a dedicated receptionist can be pricey. That is why virtual law assistants are such a great idea.
No matter what telephone answering solution you choose, the bottom line is that the phone must be answered. With all the money you spend to get the phone to ring, you would be foolish not answer it.
AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies. 
