In the beginning…or 1977, law firm marketing in the United States was born with the Supreme Court decision in the case of Bates v. Arizona State Bar. Arizona Republic on February 22, 1976.
For far too long, lawyers, like most other folks marketing their services, have fallen into the time honored practice of outbound, sales-based marketing.
In fairness, lawyer marketing strategies from the sales-based school have worked. Television, radio, and newspaper ads promoting legal services have generated new clients.
But, the world is changing. As a society, we are becoming better and better at blocking out unwanted advertisements. Armed with digital video recorders, pop-up blockers, and satellite radios, consumers are becoming more adept at blocking out your marketing message. And this is only the beginning.
Couple these changes with the exponential surge of new lawyers entering practice, and the ineffectiveness of the old ways is greatly magnified.
So what is a client-hungry lawyer to do? Evolve…
AttorneySync is a law firm Internet marketing consultancy that specializes in law firm websites, legal blogs, and professional law firm seo strategies. 
