Some great points by Justia Founder Tim Stanley Cost-effective and Tech-effective Blogs and Websites over on the AVVO Blog:
- Most of your clients will come from Google.
Agreed, but only if you’re effectively optimizing and publicizing your site.
- Doing well for one particular term in Google doesn’t necessarily lead to that much traffic. You should have lots of content to target many terms.
Definitely. It is so unfortunate that so many lawyers are still falling for the “We’ll get you ranked #1 for “X” term”. People search in many different ways. Often times, your longer tail traffic will far exceed your target core key phrases.
- Focus on text (Google is still very focused on text).
Yes. Content is king, but publicizing your content is queen. Write well, write often, and get your content “out there”.
- There are options for free websites and blogs like Justia, Google Sites and Webs.
Well, free can be great, if you have some technical skill and knowledge. We recommend, and offer 
, cost-effective law firm website / blog solutions with complete installation, hosting, and support.
- Most domain registrars like Godaddy also have website builder programs you can use.
We have worked with Godaddy’s website builder program, and we don’t like it. There are much more user-friendly and flexible content management systems out there.
- Spend a lot of time optimizing your homepage, in particular the text – minimal text on a homepage is bad.
Yes. Unfortunately, the time needed to optimize your homepage (and the rest of your site for that matter), is probably more than you have as a busy lawyer. That is why getting assistance is so valuable.
- Title tag is the most valuable text you have—spend a lot of time thinking about them and the keywords you use in them.
Hmmm. Title tag is EXTREMELY important, but not necessarily the most valuable text. You need optimized content and internal linking and you need to produce it regularly.
- Use separate websites if you do practice areas with very different audiences like business and personal injury.
Yes. Practice specific sites will do much better than one site for all your practice areas.
- If I could only choose one thing, it would be blogging. And if I didn’t have any money, I would go with Blogger. Get your own domain name whatever you do.
Yes to blogging, but we would go with WordPress.
- Go to Washlaw, Justia and Avvo for links to your website.
Yep, yep, and yep.
When it comes to “getting” lawyer internet marketing, Tim Stanley is one of the best.
Before you hire anyone to market your law firm website or blog, check out this free guide:
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