A simple search for “seo secrets” will reveal just how secretive the SEO community claims to be. “Get the secrets to making tons of money online!” “Top Secrets an SEO company will not want you to know.” “Unlocking the Secrets of SEO. “
I suppose that it shouldn’t be too surprising that many lawyers are still looking for that “magic bullet” SEO strategy that will get them to rank #1 for their most competitive key phrases. What is more surprising, is how much money lawyers are willing to invest in chasing these “holy grail” SEO schemes.
The truth is, search engine optimization for your law firm is not about secrets at all. It’s a combination of technical know-how, effort, time, and even some skill. While it is true that SEO is still “greek” to many lawyers, more and more are learning and implementing some basics on their websites. What most of these SEO-savvy lawyers learn is that having success takes time, the most scarce resource for any practicing lawyer.
That is when getting help makes sense. While some search engine optimization can be effectively performed in-house, many others are better performed by those that have experience marketing a law firm online. Even if you don’t completely outsource your law firm SEO, getting guidance and assistance is likely to make your efforts both more effective and efficient.
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One of the first questions you have to ask yourself, is what is the value of your professional time? If you operate under a “billable hour” model, you probably know exactly how much your professional time is worth to you. In many cases, hiring someone else to perform various SEO tasks will cost far-less than using your own professional time to perform them.
As is the case with all marketing, the most important aspects to any law firm search engine marketing campaign are effectiveness and efficiency. How well is the campaign actually working and how much more revenue is the campaign generating than it is costing?
There are really no secrets to lawyer internet marketing at all.
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