Online videos are a terrific way to interact with your potential clients. They provide a level of engagement that is difficult to acheive with text alone. Plenty of lawyers I talk to have spent a pretty penny on professionally produced videos. The videos are up on their law firm site for all to see. However, they are not taking full advantage of the marketing power of these videos.
You should market your videos through more outlets than just your own website
Uploading the videos to YouTube and optimizing them to get found is a great first step. Even better is to distribute your videos to several of the top online video sharing sites. This helps your videos get discovered through Google search results and on the video sites themselves.
Tubemogul.com
Tubemogul is a free tool that enables you to easily load your law firm videos on several video sharing sites from one interface. Another words, you don’t have to manually go to each site and upload your video every time. This can save a lot of time and effort on your part. It also includes analytics so that you can track the performance of your videos. Here are a few of the benefits according to Tubemogul:
- Save Time – uploading videos to each site in your distribution is no longer necessary – upload to TubeMogul and let the Universal Upload tool do the rest. Then you can login to understand your viewership across online video sites in one place.
- Increased Reach – with your videos on more sites at no extra effort, your opportunity to gain viewers multiplies! Users of Universal Upload have witnessed up to 3x more views per video.
- Improved Understanding of Viewer Base – better understand your customer base to create more targeted and relevant content or products and services.
It’s a tool worth checking out.
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Free Guide: How To Get Your Law Firm Videos Found In YouTubeWant to learn how to get your law firm videos in front of more potential clients? Download AttorneySync’s Free Guide On Getting Your Law Firm Videos Found On YouTube. |
