Many Google users have no idea that you can perform much more targeted and specific searches using advanced search techniques. As professional search marketers, we use advanced search techniques in Google on a daily basis to pinpoint specific results we are looking for. Whether we are doing competitive analysis, searching for indexed pages, or simply looking online for something specific, the power of Google to slice through the information is nothing short of remarkable.
While you could dedicate an entire blog to advanced search techniques, I wanted to give our readers a quick introduction of some of the things you can do. Here is a link to an exhaustive list of advanced search operators in Google and what function they perform.
If you’re feeling really cocky and would like to learn a lot more about how to use advanced search operators for SEO, you can check out this guide ($39) seomoz.org put out, The Professional’s Guide to Advanced Search Operators.
Here is a video I found that gives a nice, quick introduction into the world of advanced search.
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Free Guide: Getting Your Law Firm Found On GoogleDo You Want To Know How To Get Potential Clients To Find Your Law Firm On Google? Download AttorneySync’s Free Guide On Getting Your Law Firm Found On Google. |
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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