According to the Google keyword tool (which is a loose gauge to say the least):
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The broad match term chicago personal injury lawyer will cost about $31.30 for a top 3 paid search position (likely it is even higher than that). The tool also estimates that there were around 6,000 searches for that term in the month of October.
Using the following analysis, you can get a pretty good idea of the value of ranking for this term organically.
Let’s assume that out of those 6,000 searches, 5,000 clicked on organic results and 1,000 clicked on paid results (based on a general guideline that approx. 70% of searches get organic clicks and 30%).
Let’s also assume that of those 5,000 organic clicks, 4,500 clicked on one of the top three results (based on a general guideline that approx. 90% of organic clicks go to the top 3 results).
Now let’s assume you are in the top 3 organic results. At $31.30 per click, just 10% of that traffic would cost $14,085. And that’s assuming you could even get that amount of traffic from paid results, which in this example, you obviously could not.
This is the amazing impact that hiring a good law firm SEO can have for your firm.
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Free Guide: Hiring A Law Firm SEO ConsultantAre you looking to increase your visibility online but are feeling overwhelmed by the number of service professionals promising the world to you? Download AttorneySync’s Free Guide On Hiring A Law Firm SEO Consultant. |
Jeff Berman, is co-founder of AttorneySync."Properly marketing a law firm online is about producing relevant content that helps a prospective client understand your expertise and how you are able to help them. Finally, it’s about getting that content found by the people you are trying to help."
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