The NFL is heading into week 10 of its season, and whether you like football or not, there is a lot to be learned about law firm internet marketing from some of the league’s top quarterbacks.
1. Peyton Manning, Indianapolis
Analysis: Ultimate field general … processes and executes information at a high level … unbelievable durability, second only to Brett Favre … unrivaled combination of durability and dependability.
What Manning teaches us about law firm internet marketing is the need to have a comprehensive plan in place that is dependable and durable. While some internet marketers may focus on a handful of the strategies available, very few are able to implement a plan that covers the entire process from search, to social media, to conversion. Law firm internet marketing is also about durability. Too many internet marketers focus on quick-fix strategies that won’t last over time. Winning in August doesn’t necessarily translate to victories in December.
2. Tom Brady, New England
Analysis: Great pocket instincts … disciplined approach and execution (film study, weight room, how he plays, etc.) … uses tricks of trade to manipulate defenses (through snap counts, eye placement, pump fakes).
Brady teaches us the benefits of discipline and strategy in law firm internet marketing. Internet marketing is a grinder’s game. There are no real shortcuts and no real mysteries. It takes work (keyword research, link building, content generation). But there are practices, methods, and strategies that, if used correctly, can give you an edge over your competition.
3. Drew Brees, New Orleans
Analysis: Master dissector of defenses … fiery leader who demands excellence from those around him.
Brees shows us the importance of competitive analysis. Knowing what your competitors are doing is a cornerstone of successful law firm internet marketing strategy. By understanding your opponents plan (where they are getting links) you can identify their weaknesses and take advantage of them.
4. Ben Roethlisberger, Pittsburgh
Analysis: Great improvisational quarterback … rhythm and timing passer … growing in the discipline of the position (handling pressure).
Roethlisberger demonstrates the necessity of coming up with unique ideas. This is where a law firm internet marketer is really worth their weight in gold. Finding consultants that can generate interesting content, compelling link building strategies, and “out-of-the-box” techniques is usually the difference between getting good results and great results.
 |
5 Lawyer Marketing Mistakes To AvoidWant to learn 5 of the most common mistakes when marketing your firm? Download AttorneySync’s Free Guide: 5 Lawyer Marketing Mistakes To Avoid. |
