I’ve seen one too many law firm websites that basically are passing along the same type of message you see above. It’s lazy and ineffective at best and at worst the marketing actually will have a negative effect, driving business away instead of bringing it in.
It’s the type of marketing where a law firm website is poorly designed and unprofessional looking. I know you’ve seen these sites before. They look amateurish and 15 years old. There is just no excuse for this when you could launch a site or blog on a free service such as WordPress.com or Blogger.com that looks nice, is easy to update, and it’s free.
It’s the firm that lists a bunch of practice areas that they don’t service any longer but are too “busy” to remove from their site or profile.
It’s the law firm that started a blog and the last post is from August of 2003.
It’s the “unfinished” website a firm has had for 3 years that has an “under construction” splashed across the homepage.
The attorney profile section that lists several attorneys no longer at the firm.
The attorney video shot with a hand held camera, with poor lighting, that is 13 minutes long, and then posted on the web for all to see.
It’s the firm that hired a shady law firm internet marketing company posting links and articles on unscrupulous sites.
It’s the firm that leaves comment spam on other lawyer’s blogs to “attract visitors”.
Don’t be lazy with your marketing. Bad, lazy marketing can do more harm than good.
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